Ford kinetic Design
kinet’ic Design’: (adj., n.) Visualising dynamic driving characteristics through external and internal design elements.
In 2004, Martin Smith, the Executive Design Director for Ford of Europe, was challenged with the task of forming a new design language for Ford. This was a defining moment in Ford’s recent history, which resulted in a new design philosophy for the company – Ford kinetic Design was here to stay.
Exploring ‘energy in motion’
Asked to define Ford kinetic Design, Martin Smith is unequivocal in his reply, “the form language is communicated through bold, dynamic lines and full surfaces. When you look at kinetic Design, you can see that it visualises energy in motion.” It’s this ‘energy in motion’ that expresses the design language. That’s why with just a glimpse, the cars look like they’re moving even when they’re standing still.
The design evolution
The first iteration of Ford kinetic Design was the SAV concept car in 2005 and this was ultimately transformed into the S-MAX. Since then, the new design language has also influenced Galaxy, Mondeo, Kuga, Focus, Fiesta and most recently the new Ka. Once again, Martin Smith perfectly summarises the vision for Ford kinetic Design, “We want to build cars that evoke an instant emotional response of ‘I want one’.” This vision has gone from concept to a stunning reality.